Joe Takash: How to build morale in less than a second

Can you really build morale in less than a second? Think about it. How possibly could it only take less than a second to boost the mood of someone – as well as a team? According to Joe Takash, the president of Victory Consulting,  it can be accomplished by following a technique used by the […]

How your brand is perceived by prospects impacts buying decisions for every client base

When I meet with business-to-business and professional service clients to discuss their marketing strategies, one comment that consistently arises is “No one buys professional services through the Web.” While that may be true — you don’t typically buy an accountant online as you would a product through e-commerce — how your brand is perceived most […]

Catching lightning: Identifying trends is the key to long-term success

Steve Jobs was the master of spotting trends and the opportunities that go with them. He was so good at it that he could see trends when they were still in their infancy. This allowed him to create products that kept his company at the front of the waves of change and ultimately drove massive […]

IdeaCrossing creates connections that help companies grow

Entrepreneurs all have at least one thing in common: the desire to see their businesses thrive and grow. The connections they make – to business mentors, service providers and investors, as well as to regional resources – are critical ingredients to that success. IdeaCrossing (www.ideacrossing.org), a free online resource operated by the Northeast Ohio nonprofit […]