Perspectives: Women Who Excel 2013 – Realizing potential
How Lisa Schiffman helps women entrepreneurs get to the next level
David Harding: How being noticed, being heard and commanding attention build leadership
How riveting is your leadership style? No matter how charismatic or successful you are, you won’t always be able to command the attention of others. Why? From texting to smartphones, it’s increasingly more difficult to rise above the noise and seize the attention of those who matter to you. And yet, attention = power. As […]
For franchisor Interim HealthCare, cutting the vision creep clutter was a job for Kathleen Gilmartin
The ability to franchise 100 percent brings challenges to home health care companies.
Art Weinstein: How your corporate image communicates value
American society is intrigued by image. Consider this related word: imagine. Disney is all about the customer experience, emotionally and magically transporting guests to another time or place. Speaking of place — some of the best image marketing campaigns have been tied to geographic areas. Remember “I Love New York,” “What Happens in Vegas Stays […]
Your organization looks — and acts — much different today than it did yesterday
When bluesman Eddie Boyd wrote “Five Long Years” in 1952, he was spinning the tale of misery about a factory worker. The fellow had spent five years slaving away at a factory and giving his hard-earned paycheck to his girlfriend every Friday. And then, she dumped him. Left with nothing to show for his efforts […]
Is email still a viable tactic in 2013?
While email marketing has received plenty of media coverage over the years, the topic continues to come up with clients as they prioritize marketing activities for 2013 and beyond. In the past Email marketing was the first social media tool. It was the first channel that allowed a message from one person or company to […]
Insurance Partners Agency continues expansion with Sirak agency merger
CLEVELAND, Thu Mar 14, 2013 — Insurance Partners Agency Inc. is expanding into Ohio’s Stark County by adding Sirak Insurance Agency Inc. to its family of merged companies. “This is a fine agency with good personnel that will be a great addition to the Insurance Partners Agency family,” said Insurance Partners Agency President George Dadas. […]
Three themes award-winning entrepreneurs embrace to achieve success
Ernst & Young
How to create esprit de corps in your organization
It’s less about creating clever catchphrases and more about seizing unorthodox opportunities
Tom Nies: Marketing message
How key messages bring products to market successfully