Randall Kenneth Jones: Balancing 'character' versus 'characters'

When we start off working as youngsters, most of us don’t have the common sense to move beyond our juvenile selves to assume more mature character traits appropriate for the workplace. We also typically land in jobs where our potentially outrageous behavior can cause the least amount of damage — in my case, this included […]

Kelly Borth: How to measure your marketing spend to get the best of both

In nearly every marketing conversation, I am asked how to measure return on investment. It is a fair question, but the answer is not always simple to address.  ROI, and equally important return on opportunity, are measured differently for most companies and are calculated on factors that are specific to each organization. Here are some […]

Joy Gendusa: How four key methods can maximize your PPC performance

Google Pay Per Click advertising is a great tool for building brand awareness and generating leads online. It can be a bit of a complicated process for some, so it’s important to have a good foundation in the fundamentals of maximizing your PPC performance.  There are four things you should be doing for your PPC […]

How Basim Shami follows his plan to take Farouk Systems to even greater heights

Consumer Products FINALIST Basim Shami CEO Farouk Systems Inc. So what did Basim Shami do to prepare himself to one day take the reins at the business his father, Farouk, launched 27 years ago in the family garage? Well, he started his own business, of course. The younger Shami took leftover and excess chemicals from […]