Kelly Borth: Smart SEO — How to optimize your website for search engines
If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top of the results. It allows you to reach […]
Houston leverages its international reach to make stronger business connections
Houston is the fourth largest city in the United States, which often surprises visitors. Much like comedian Rodney Dangerfield, it seems like Houston “gets no respect.” But the growing recognition of Houston’s global business opportunities could change that perception. The Houston Airport System has historically experienced strong passenger air service to Europe and Latin America. […]
Frame of Reference: Retain your way to higher profits
The field of marketing is changing rapidly. Customers can engage with businesses anytime and have higher expectations than ever. Free next-day shipping, 24-hour support and social media have created the need to improve service without necessarily creating additional revenue opportunities. As a business owner, how do you allocate your resources? Here are two startling statistics […]
SHIFT Freight seeks to make customer service the priority at every turn
It would not be right to say that Tommy Skinner gets excited when his employees at SHIFT Freight are sad. But he does take a certain level of satisfaction when he witnesses how much his people care about their customers. And when the occasional problem occurs with moving a product from point A to point […]
Editor's Note: Once you call someplace home, there’s no place like it
For many folks, there’s something about Northeast Ohio that can’t be replicated by any other place in the U.S. Northeast Ohio is home. That makes the area unique to so many who have left to explore opportunities elsewhere only to return, and for those who go to great lengths to make their hometown a wonderful […]
How to protect data security and customers’ trust
Recent media attention, including ubiquitous coverage of the Target Corp. security breach over the holidays, has highlighted the increase in security intrusions affecting organizations across industries. As technology moves forward exponentially, security threats and leaks continue to emerge. “In the digital age, nearly every company holds personally identifiable information of its employees or customers in […]
Generational shifts are impacting demand for commercial real estate
When the winds of change come, you can’t hide your head in the sand. The business landscape is scattered with former companies that didn’t keep up with the times, favoring to keep running their operations as they always have — because it was working and there was no need to change. Technology and e-commerce trends […]
Stay ahead of the competition with creative problem solving
In today’s fast-paced world of business, it is critical to make choices and execute on decisions quickly to remain competitive. However, at some point, innovation has to be a part of the plan or the result is a very well built, highly engineered . . . typewriter. Whether it is new products or other difficult […]
Alan J. Fuerstman asked a lot of his team during the recession and got back even more at Montage Hotels & Resorts
It seemed as if Alan J. Fuerstman could not have picked a worse time to open two new hotels. In late 2008, the economy was in free fall as the global recession took hold. Leaders everywhere found themselves scrambling to see how deeply they would have to cut their expenses. And in the midst of […]
How to successfully implement new software systems in your company
Companies update their systems to replace outdated software and to modernize or streamline supporting IT resources. The problem is most companies that implement a new system do not achieve all of their objectives, and many fail miserably.