ARC Industries seeks to dispel myths, break down barriers

ARC Industries Inc. was founded in the early 1960s when the needs of adults with developmental disabilities were beginning to be addressed by the population at large — and the organization is still breaking down barriers today. Starting with a goal of day programs, training and real jobs, the nonprofit has grown into an organization […]

Mentoring isn’t just for entrepreneurs — we all need help overcoming biases

In the past four years, I’ve mentored more than 40 startup companies and provided advice to hundreds more. The mentor relationship is common in the entrepreneurial community, as founders of startups are accepting any help they can garner. However, seeking and developing a mentor relationship is less common in more established corporate business, which is […]

Why the strategic process of brand differentiation matters

It’s no secret that every company strives to stand out with memorable marketing and advertising campaigns. It is also no secret that many CEOs and advertising professionals struggle with understanding what “brand” is. As company leaders, it is important that you know the answer. A brand is much more than a logo, jingle or advertising […]

Three ways to boost your corporate responsibility program

Corporate social responsibility is not only the right thing to do — it helps enhance both your brand and your culture. The 2013 Good.Must.Grow. Conscious Consumer Spending Index proves this point — 60 percent of respondents said buying goods from socially responsible companies is important to them. And 30 percent said they expect to increase […]

As client power increases, service and reputation mean more

The Ohio State Fair always loomed big when I was growing up. In a farm family, it’s practically mandatory. So, while I was already a big fan of the Ohio State Fair, this month I became an even bigger one. It was so easy to work with the marketing and PR director on the Uniquely […]

How to educate employees on emergency department use

Using an emergency department (ED) for routine treatment is generally seen as a waste of health care resources and a contributor to rising health care costs. But any employer hoping to be able to educate his or her employees about judicious use of the ED has to understand this is no easy task.

EY Entrepreneur Of The Year™ 2014 Northern California Awards

Since 1986, EY has celebrated the entrepreneurial spirit of men and women who have followed and achieved their dreams, changing the lives of countless others by building their businesses and giving back to their communities. Their passion, vision and persistence stand as a testament to their dedication. Twenty-eight years ago, we founded the EY Entrepreneur […]

How 3-D renderings benefit the design process

It’s hard to come by an industry that’s unaffected by the rapid proliferation of technology, and the interior design sector has not been spared in this technological surge. Hand-drawn renderings and perspectives have become almost obsolete with the introduction of digital rendering software.

How the ACA guidelines affect workplace wellness programs

Workplace wellness is not a new concept. Many employers offer wellness programs to keep employees active and productive. Every bit as important, however, is the long-term goal of reducing health care costs as a result of healthier lifestyles and behaviors. But not all wellness programs are the same.