Tips for identifying expansion-worthy online markets around the world
First things first: Examine your company’s current website traffic metrics. Are you seeing traffic hailing from overseas markets? Make note of these countries, and then drill down into their conversion rates and average order values (AOV).
Smart Women Breakfast: A look at our attendees
At this year’s Smart Women Breakfast, held at the Hilton Columbus at Easton, attendees were offered a chance to download an event app, which was sponsored by Convero. Through the app, they could answer a few brief survey questions that let us know a little about those who attended. We thought it’d be interesting to share the results.
The do’s and don’ts of hiring family
In conclusion, do hire a family member if they are qualified for the position, passionate about your product or service, and able to switch roles on and off the clock. Don’t hire a family member just because they need a job or because you don’t want to make the effort to recruit and interview.
Five reasons why your organization should practice purposeful behavior
Purposeful behavior presents such a new way by merging the holistic thinking found in stakeholder theory with the power of purpose in organization performance. P
Adhering to the three Cs of smart corporate communications pays off
Great leaders engage employees and team members in an atmosphere of trust and honest communication, which not only prevents chagrin from escalating into a crisis, it improves worker productivity and retention. A good thing to remember about communicating in any environment is this: people are sensitive and everyone wants to be included.
The two levels of heart required to make your business a success
How committed are you to pushing through when things are tough? How committed are you to creating the outcomes that you know you want and deserve? How solid are you in your convictions that you will do what it takes to achieve the goals you’ve set for yourself, despite whatever difficulties may arise?
Storytelling, with science, can strike a chord
Science has proven that words have the power to move people to tears, to action and — yes — to purchase.
Closing the culture chasm in today’s evolving business landscape
Today’s organizations are caught in an identity crisis. In years past, companies operated from a fortress-like building. You knew who the employees were because they sported titles, dressed similarly and were located on org charts. That world is rapidly disappearing. The speed of innovation, global market for talent, and Millennial workforce combine to require new […]
Challenge unconscious bias to advance inclusion
National attention has been focused on overt racial tensions in cities across the country. But, there are subtle, more persistent forms of racism. Unchecked, and often unconscious, biases can lead to microagressions — people unintentionally being offensive or unjust in their comments or actions toward others. Whether it’s evaluating candidates to hire, identifying employees to […]
10 ways employers can curb intermittent FMLA leave abuse
FMLA regulations provide tools employers can utilize to curb FMLA leave abuse within the workplace. Here are 10 strategies employers can use.