Archives: Articles

Use inbound marketing to become a trusted source of information

To successfully market and sell your products and/or services, your business must be “at the ready” at your target audience’s convenience. Buyers want to get better educated before making a purchasing decision, so companies must take a more consultative and interactive approach to their web marketing.

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How to keep your business on track with annual financial checkups

The market and the businesses operating in it are in a state of constant flux. Keeping up with these changes requires forecasts and budgets. Clarus Partners’ Michael Stevenson discusses the role of annual financial checkups and how to conduct them to stay on top of market realities and company goals.

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How fitness trackers can motivate employees to be more active

Incorporating fitness trackers into a wellness program is a good way to create a long-term culture of health within an organization. Veronica Hawkins of Medical Mutual discusses the benefits, how to encourage participation and why many workers have already embraced devices as part of their daily physical activity.

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