Old and stodgy? Why Jodi Berg set out to rebrand Vitamix Corp.'s image

Stodgy and old were not the words Jodi Berg would use to describe Vitamix Corp., but those were the ones that Forbes used to describe the high-performance blender company, and seeing that in print shocked her. “My first reaction was how could someone think we’re old and stodgy because I knew our goal wasn’t to […]

Sheng Liang

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