Consider it a sign of the times, or a sign that consumers have much more open minds than in past years. Vita-Mix Corp.’s new marketing campaign for its high performance food blenders stretches the boundaries of advertising taste.
Full-page ads running in Food Arts magazine feature “artistic photographs” of famous New York chefs in the buff, holding Vita-Mix’s blenders in a strategic location.
The ads were the brainchild of Chef Jimmy Sneed, a consultant to Vita-Mix conspicuously missing from the photos.
You’ve got to hand it to the Cleveland-based manufacturer, though, it knows how to garnish, er, garner attention. The unconventional campaign caught the notice of CNN, and was recently featured in a segment.
Dustin S. Klein
