Q: How do you develop a vision for a company?
Strategic planning is important not only as a tool for management but
as a tremendous tool for team-building in an organization. It draws all
the various functions together, to focus and plan a road map on how to
get from point A to point B, so everybody understands their role.
And it provides, just like if you’re going on a trip, a road map, you
measure at critical points, time points, instances if you need to take
corrective action.
So you combine strategic planning along with creating an environment in an organization that involves participation and commitment,
those two tied together. You can create some very highly productive
organizations.
We get away for one day and open up and start putting together the
next three-year business plan. There’s agreement on goals; there’s consensus on how to get from point A to point B.
These goals are kept in front of everybody throughout the year. For
example, we get together and look at what we forecast for revenue.
Then we look at where we are and adjust.
Everybody knows how we’re doing. It’s all published on a bulletin
board so people can see it daily. It’s the development of goals, the feedback of people in the creation of these goals and discussion of performance.
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