When Patrick O’Rahilly purchased
Aspen Marketing Services in 2002, he
acquired a company with little cohesion
and significant debt.
In addition to the financial and credit
risks that he assumed personally,
O’Rahilly’s professional reputation was at
stake while he worked with multiple
banks to find a viable financial solution
to the company’s woes. The events of
Sept. 11 had created a challenging business climate, and he moved quickly to implement his plan and lead the company into more profitable times.
Today, as a direct result of his actions,
passion and foresight, all debt has been
settled and all banks have been satisfied
ahead of schedule. All shareholders also
received positive returns on their investments.
Since taking the helm, O’Rahilly has
focused on positioning Aspen as the
leading provider of marketing services
and solutions to Fortune 500 companies.
He has evolved the company’s award-winning direct marketing business to
now include new capabilities like digital
marketing, events, promotions, analytics,
public relations and Hispanic marketing.
He was also a pioneer in the creation of
measurement tools for clients to gage the
effectiveness of marketing dollars, a discipline that is deeply rooted at Aspen.
One of the hallmarks of his leadership
is the importance of relationships with
clients. The average client tenure at
Aspen is more than eight years, a staggering statistic in today’s fast-moving and
ever-changing world of marketing.
HOW TO REACH:Aspen Marketing Services,
www.aspenms.com