PR primer

Emerging technology companies looking for some public relations savvy in a hurry might want to consider a 12-week course offered by a Pittsburgh public relations firm.

Ketchum Pittsburgh has launched a service, Catapult, that it says is designed to educate young companies about the role of public relations and equip them with basic skills, strategies and tactics to communicate with the media and other audiences.

“Many emerging businesses typically lack the resources or experience to determine and achieve their public relations goals in the early stages of their life cycles,” says Jeff Cohen, vice president and group manager of Ketchum’s technology practice.

Companies choosing Catapult to jumpstart their public relations efforts will get a training session in public relations basics, a forum with key executives to develop focused corporate positioning and an influencer inventory analyzing media, industry analysts and other influencers in the company’s industry.

Other sessions include materials development, preparing and releasing press releases, media training for key executives on how to interact with the news media and one that will explain the development of a complete strategic and tactical public relations plan based on the outcomes of corporate discovery.