Five years ago, Dave Lindsey told his company’s national convention that “Businesses
don’t grow, people do.”
Lindsey, president and founder of
DEFENDER Direct, personifies this statement and has worked tirelessly to provide a
culture that embodies personal growth as
one of four key passions (the others are systems as solutions, developing leaders and
expanding influence) that drive the company’s success since its inception 10 years
ago.
That commitment to personal growth has
served Lindsey and his team well as he has
led them through challenges ranging from
varied economic conditions, managing fast-paced growth, changing market strategies
and attracting talented people to the team.
When faced with obstacles, Lindsey has
exhibited an uncanny ability to focus on the
right priorities and draw his team’s attention
there, doing the most important things first
and letting the details fall in place behind the
strategic needs of the business.
DEFENDER Direct is now the largest
dealer in the nation for ADT security systems and Dish Network satellite systems.
Lindsey has been an integral part of building
these dealer programs and advising his ADT
and Dish Network partners on ways they
can improve their market position and dealer programs.
His entrepreneurial thinking has added
value to both of these partners, and he has
been instrumental in helping other dealers
improve their businesses. When most other
business owners would shun competition,
Lindsey embraces an abundance mentality
and freely coaches his peers. The end result
is a stronger brand and improved business
conditions for all.
HOW TO REACH: DEFENDER Direct Inc, www.defenderdirect.com