Sang Yook: How to open up goal setting to make it a team building exercise

The old management adage “You can’t manage what you can’t measure” is probably more apropos in today’s workplace than ever before. At a time when customers, board members, partners and other key stakeholders expect and demand quantifiable results, senior leaders are required to set measurable goals that aim high but, at the same time, are […]

Kelly Borth: Why what worked in 2008 is no longer applicable in 2013

  As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked in 2008 no longer applies in 2013. It’s a new game, and the few businesses doing it right are driving conversation, engagement and loyalty — and winning new business. It is not about abandoning […]