Your organization looks — and acts — much different today than it did yesterday
When bluesman Eddie Boyd wrote “Five Long Years” in 1952, he was spinning the tale of misery about a factory worker. The fellow had spent five years slaving away at a factory and giving his hard-earned paycheck to his girlfriend every Friday. And then, she dumped him. Left with nothing to show for his efforts […]
Is email still a viable tactic in 2013?
While email marketing has received plenty of media coverage over the years, the topic continues to come up with clients as they prioritize marketing activities for 2013 and beyond. In the past Email marketing was the first social media tool. It was the first channel that allowed a message from one person or company to […]
Insurance Partners Agency continues expansion with Sirak agency merger
CLEVELAND, Thu Mar 14, 2013 — Insurance Partners Agency Inc. is expanding into Ohio’s Stark County by adding Sirak Insurance Agency Inc. to its family of merged companies. “This is a fine agency with good personnel that will be a great addition to the Insurance Partners Agency family,” said Insurance Partners Agency President George Dadas. […]
Three themes award-winning entrepreneurs embrace to achieve success
Ernst & Young
How to create esprit de corps in your organization
It’s less about creating clever catchphrases and more about seizing unorthodox opportunities
Tom Nies: Marketing message
How key messages bring products to market successfully
Why you need a business valuation
What to keep top of mind when considering a business valuation
Joe Takash: How to build morale in less than a second
Can you really build morale in less than a second? Think about it. How possibly could it only take less than a second to boost the mood of someone – as well as a team? According to Joe Takash, the president of Victory Consulting, it can be accomplished by following a technique used by the […]
How your brand is perceived by prospects impacts buying decisions for every client base
When I meet with business-to-business and professional service clients to discuss their marketing strategies, one comment that consistently arises is “No one buys professional services through the Web.” While that may be true — you don’t typically buy an accountant online as you would a product through e-commerce — how your brand is perceived most […]
Catching lightning: Identifying trends is the key to long-term success
Steve Jobs was the master of spotting trends and the opportunities that go with them. He was so good at it that he could see trends when they were still in their infancy. This allowed him to create products that kept his company at the front of the waves of change and ultimately drove massive […]