Ravi Kathuria: For long-term and short-term solutions, make them both sides of the same coin
Does your company struggle to reconcile its short-term needs with its long-term imperatives? Is there a silent and sometimes not-so-silent war between those who push a short-term driven agenda versus those who take a longer-term view? In many companies, the tug-of-war between short-term and long-term causes confusion and distraction. The company finds itself in an […]
Joy Gendusa: Four key methods that can maximize your PPC performance
Google pay-per-click advertising is a great tool for building brand awareness and generating leads online. It can be a bit complicated for some, but there are four things you should be doing for your PPC to reach its fullest potential. 1. Organize keywords to target niche prospect groups The difference between an ignored ad and […]
Kelly Borth: Strengthen relationships by honoring special achievements
As a marketing professional, I have consistently been involved in helping companies plan celebrations and communications with customers, employees and media during milestone years. Whether a company is celebrating 10 years or 100 years in business, it is a special time and an opportunity to be recognized for business longevity and best practices. There are […]
Moss Adams: How to prepare your business for a leadership change
Business owners tend to put off succession planning if they don’t intend to exit in the near future. But circumstances can change quickly, and not having a plan in place could be a costly mistake. “Every business, large or small, will reach a point where a decision needs to be made as to the next […]
Daniel J. Hilferty wants to make sure Independence Blue Cross is prepared for health care reform with full coverage
It became so quiet, so fast, that you could have heard a pin drop in the conference room at Independence Blue Cross. Daniel J. Hilferty had been talking to his team about health care reform and the ways it could impact the 7,472-employee health insurance provider in the near future. “So I’m in the middle […]
When Rajesh and Rupesh Shah agreed cuts were not an option for M S International, they pushed their team to carve out new revenue streams
When Rupesh Shah saw headlines about companies cutting costs, staff and basically whatever they could to stay afloat, he wanted to take another course as the recession that began in 2008 tightened its grip on the American economy. “Anyone can cut costs, and that’s probably the low-hanging fruit,” says Rupesh, co-president at M S International […]
Amit Kleinberger loves his employees at Menchie’s Frozen Yogurt — and does all he can to engage them in his company’s success
Before Amit Kleinberger came to the United States and helped launch Menchie’s Frozen Yogurt, he was a member of the Israeli military. He graduated from commanders and sergeants school, served as a sergeant in Israel’s armed forces and was a member of an infantry combat unit. “It shaped me more than anything,” Kleinberger says. “In […]
How Max Martin transformed ARGO into a high performing organization
The inability to adapt to changing market conditions and client needs is a recipe for failure. So when a tsunami of mergers and regulatory reforms hit the banking industry in 2008, Max Martin had two choices: scale-up or give up.
Faced with consumers’ changing mindset, Mike Romano began driving change to make sure Associated could meet all their needs
Michael Romano thought about his company, his employees and his customers and couldn’t escape the idea that something needed to change. Unfortunately for Romano, it wasn’t clear what that change would look like. “In my mind, I knew what the issue was, but I struggled with what to do about it,” Romano says. “I was […]
Hines & Woods – What you need to know to protect the reputation of your employees and your business
Facebook recently rolled out its Graph Search feature to all users of its English version in the U.S. The feature is designed to allow individual users to access Facebook’s “graph,” an enormous store of user information previously available only to paid advertisers. Graph Search allows users to query Facebook for users who match specific criteria, […]