What they really want from vendor and supplier relationships
So much of sales and marketing is understanding what customers really want and need from vendors and suppliers. Many times we feel that in order to obtain loyalty we need to invite customers to play golf, have open houses or entertain them over dinner or at sporting events. While these actions certainly reflect an investment […]
Fay Sharpe LLP: Why your U.S. patent won’t help you overseas
Some mistakenly believe that U.S. patents travel the world with universal protection, but countries work independent of each other when granting patents. That is why, when conducting business internationally, it is important to understand how intellectual property protections are procured in each country. According to the Paris Convention, a treaty signed by the U.S. and […]
Build it and they won’t come: marketing’s new audience-building imperative
Tell me if this sounds familiar. Your marketing team has a great idea for a website, video, mobile app or other piece of groundbreaking — dare I say, potentially viral — content. You love the idea, green light it, and a lot of people spend a lot of time and money getting it just right. […]
Why technology adoption is a must for service and skilled trade businesses
Companies that at one time thought they were immune from technology innovation now must decide when, where and how to incorporate such advancements to meet ever-growing consumer expectations. Evolving to meet customer needs and demands in order to retain and attract buyers is essentially the bottom line for all successful businesses — and today that […]
Being a newshound isn’t just a hobby for Mike Thompson, it’s his way of keeping Montrose Auto Group at the forefront of success
Mike Thompson was going through the most difficult time in his career — he was spending a lot of time trying to keep Montrose Auto Group employees calm during the 2008-2009 recession. “People were panicking around the country,” he says. “Nobody in our government leadership was really out there with confidence, reassuring the people that […]
John Wells launched a cultural revolution to sustain the bottom line and the environment at Interface Americas
Carpet made from discarded fishing nets? It may sound far-fetched, but not to John Wells, president and CEO of Interface Americas, a wholly owned subsidiary of Interface Inc., the world’s largest manufacturer of modular carpet tile. The company recently launched an eco-friendly collection made exclusively from recycled Philippine fishing nets, thanks to a newfound penchant […]
Steps to help your product stand out from the crowd
In an emerging, oversaturated IT market, differentiation is key to survival. For instance, it is estimated there are nearly 1,000 electronic health record options available in the U.S. In order for a software company to prosper in a competitive market, it must include these areas: It should have an innovative product offering that’s affordable and […]
Crawford Ker twisted the game plan he learned in the NFL and used it to turn Ker’s WingHouse into a thriving business
Former Dallas Cowboys right guard Crawford Ker played under some top coaches in his day — including Tom Landry and Jimmy Johnson — and he’s quick to comment he’s learned that for the best coaches, a team owes its wins to the process. “It’s all about the process; the best coaches don’t get too far […]
Is timing everything? Finding the key to the evolving business landscape
We’ve all heard the saying “timing is everything.” But is it always true? And for that matter, what does “timing” really mean? Frankly, I think many people allow the notion of timing to overly-influence their decision-making in every area of day-to-day life. In business, it can absolutely paralyze you if you’re perpetually waiting for the […]
Sean Adkins believes in cultivating a company culture that keeps employees happy and pushes them to get results
Most employers would be happy if they had only one employee leave in a five-year period. For Sean Adkins, however, it brought about some ambivalent feelings. Adkins was feeling a modest amount of pride for the showing West Monroe Partners LLC in Columbus had between 2007 and 2011. The business and technology consulting firm was […]