Jeffrey K. Rohrs: So where’s your mobile call-to-action?

As a Cleveland Browns fan, I watch the Super Bowl for two reasons — to root against the Ravens or the Steelers and to watch the commercials. Since the first part didn’t work out during Super Bowl XLVII, I focused on the second and discovered something disturbing — most Super Bowl advertisers act as if […]

How to realize tangible value by integrating true ERM

Enterprise risk management (ERM) has become a big buzzword in business the past few years. However, corporate governance and compliance, which is how business executives utilize ERM, is really a traditional management function. “What’s new about it is that there’s market interest and significant value associated with an enterprise that has implemented true ERM,” says […]

Kevin Kinsley: How to take advantage of your competition’s inability to change

Through the recent uncertain economic times, we have all had to adjust our budgets and personal spending choices. As a marketer, I can say that the mentality that has been applied to personal spending has also been present in the executive suite. Businesses are making calculated choices as they budget for marketing expenditures. We have […]

The three biggest, and most costly, IP mistakes businesses make

You’ve just launched your product, which has taken months of research and development effort to bring to market. Soon after its debut you receive a notice that you’re infringing on an existing patent or trademark. You’re now left with a decision: License the technology that you’ve infringed, which you may or may not be able […]

Are the rising costs of employee benefits keeping you up at night?

Rising health care costs have driven up insurance premiums, straining employers’ funds and leaving less money available to invest in their businesses, hire employees or award pay increases. “Any time costs go up, there’s less money to spend on other things that are important to the growth of a business,” says Ross Farro, a principal […]

How utilization management drives patients to the right kind of health care

The Institute of Medicine estimated 30 percent of health care spending in 2009 was wasted. Patients get duplicate services, unneeded services or services that haven’t proven to have medical value, which is where medical management can help. Utilization management enables health plan members and network providers to contact a benefits manager to determine whether services […]