Big data has applications in the nonprofit world

The thoughtful use of big data is changing the world of business — for-profit and nonprofit. Data enables businesses to sharpen the definition of success, to examine practices and to ensure that every activity is geared toward producing a desired outcome. Data drives the behavior that drives results. For-profit companies have led the charge in […]

Deborah Sweeney – Five tips for building a stronger social media strategy

If your business still doesn’t have a dedicated social media department, you are seriously behind the times. A solid social media department is as useful to your business as sales or IT, as long as you start it properly. When you go to hire your first social media employee, keep these five points in mind […]