The strategic marketing plan: Key elements for success

Companies that view marketing as an expense as opposed to an investment run the risk of missing out on the opportunity to grow their business, build customer loyalty and strengthen key business relationships in favor of saving some cash. “Depending upon how you look at it, marketing defines your commitment to business growth,” says Jonathan […]

Aligning for-profit and nonprofit strategies multiplies the impact of giving

A private foundation’s core business is the thoughtful and strategic giving of grant funds to the nonprofit organizations that will best advance community prosperity. A for-profit company’s core business is driving the success of the enterprise — fulfilling a market need, offering the goods and services that will lead to a healthy bottom line. Yet […]