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Bob Simpson ensures Jelly Belly always does right by its product line

The Jelly Belly Candy Co.’s roots go back to Gustav Goelitz opening a candy business in 1869 in Belleville, Illinois — but the introduction of the company’s namesake candy in 1976 was what really put the business on the map. Today the beans represent 85 percent of sales, according to President and COO Bob Simpson.

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