The art of advertising
Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done.
Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done.
It started as an idea. Then a plan. And finally, reality. Launching a new product can be exciting, but at the same time demands insight and flexibility.
Here are some tips to bring purpose to your networking efforts.
Northeast Ohio has made significant progress toward improving its economic prospects and it is encouraging to observe the energy with which a Regional Economic Strategy
A little humor can go a long way toward facilitating creativity in your business.
The 50 smartest companies in Central Ohio are being honored in this month’s magazine. These businesses of all sizes have leaders who motivate and inspire people with their passion. And their efforts are having an impact on the region through innovation, impact on employment and business continuity/sustainability.
Albert Einstein has been quoted comparing life to riding a bicycle. “In order to stay upright, you must keep moving forward,” he once quipped. This
When you lift the hood on successful companies you usually discover an engine of solid, professional management practices. These companies have a thoughtful multiyear strategy
Check out these three tips that can help you evolve with your customers.
How does the welfare of a homeless, unemployed military veteran in Pittsburgh connect to a group of nonprofits collaborating on a high-tech business solution to fundraising?
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