Archives: Articles

The art of advertising

Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done.

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Top executives shine by building, leading innovative organizations

The 50 smartest companies in Central Ohio are being honored in this month’s magazine. These businesses of all sizes have leaders who motivate and inspire people with their passion. And their efforts are having an impact on the region through innovation, impact on employment and business continuity/sustainability.

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When good management is a bad idea

When you lift the hood on successful companies you usually discover an engine of solid, professional management practices. These companies have a thoughtful multiyear strategy

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