Trends to watch in 2015

JWTIntelligence’s annual report, The Future 100: Trends and Change to Watch in 2015, looks beyond domestic trends to provide a snapshot of global influence for culture, beauty, brands, food and drink, innovation, lifestyle, luxury, retail, sustainability, travel and technology.

Staying on top of industry, customer trends

Companies need to stay on top of the trend(s). You want to be on the cutting edge, not always reacting late. Yet, how do you even know what the trends are, and more importantly know in time to do something about it?

Lessons from nonprofits on marketing communication

Brand building is a vital part of any effective marketing communication strategy. The Forbes Funds and Duquesne University discovered the challenges nonprofits experience in developing and implementing marketing communication programs are similar to any other industry.

Using value conversations to create a bridge

In many firms, marketing and sales suffer from the “great divide” phenomenon. It can lead to sales not adopting marketing programs and doing a poor job at executing marketing strategies.