10 things great, well-branded companies
Great brands have several things in common. They know who they are, what they do differently and why they do it.
What your company sells shouldn’t be a surprise
What your company sells shouldn’t be a surprise. Your customers — who may not have identified themselves yet — need to understand everything you offer in order to make truly informed decisions.
Oberg Industries switches gears with a workforce dedicated to new markets
Oberg Industries has jumped into new markets, but Dave Bonvenuto says the biggest differentiator was a talented workforce dedicated to the change — thanks to its apprenticeship program.
Chip Desmone lays the groundwork for longevity at Desmone Architects
It’s never too soon to start planning, according to Chip Desmone, who began thinking about ownership transition when he was 30 years from retiring. A flurry of recent buy-outs of local firms shows that many haven’t followed the same path.
Thoughts on how to manage independent reps
Early in my sales management career, I was tasked, as a National Sales Manager, to launch a new product line and my sales team was made up entirely of Manufacturer’s Representatives (not my idea). Not one salesperson was on our payroll. Some may call that a steep learning curve, some may call it a nightmare. […]
Understanding your customers’ why increases trust
Leaders of the trustworthy companies know why they are in business. Their purpose and values drive what they do and how they operate.
How to make your building work for you with a cost segregation study
If your business has recently invested in construction or purchased commercial real estate, consider getting a cost segregation study. These studies offer immediate and significant tax savings through accelerated depreciation deductions.
How to hit your hiring targets
Steve Jobs said it best when he remarked, “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” What exceptional lengths should you take to only hire the best?
How to be prepared for the new health insurance tax in 2018
In 2018, the federal government will start a new tax on high-cost employer-sponsored health plans. It’s informally known as the Cadillac tax. According to a recent survey from Towers Watson, many companies are already concerned about the impact the tax could have on their businesses.
What to include in your pitch to angel investors
You should prepare to meet sophisticated investors, even though many will not be “sophisticated.” Here’s what you need to know when preparing your pitch and investor presentation.