Archives: Articles

A new type of consumer that you need to know — NEOs

A blog by Ross Honeywill explains an interesting new concept, New Economic Order (NEO) typology. This North American population classification splits society into two buckets: the traditional economic order (traditionalists) and the new economic order.

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Success breeds more success

Have you heard the old joke, the best words to put on a Columbus resume are former Buckeye? This month’s cover story with Jim Merkel, CEO and president of Rockbridge, led me to think of it in a slightly different light.

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Peril awaits companies that forego change management

Companies spend millions of dollars on new ERP systems designed to improve productivity and increase efficiency. They allocate just pennies, however, for organizational change management — the difference between success and failure when installing new systems.

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