Jeffrey K. Rohrs: There’s more to content marketing than just gaining fans and followers

Editor’s note: One of the premier events in content marketing, Content Marketing World 2015, will be Sept. 8-11 at the Cleveland Convention Center. Beginning this month Smart Business will profile three of the event’s leading speakers. Many marketers are now having a kind of reckoning, says Jeffrey K. Rohrs, vice president of marketing insights for […]