Brand building is a vital part of any effective marketing communication strategy. The Forbes Funds and Duquesne University discovered the challenges nonprofits experience in developing and implementing marketing communication programs are similar to any other industry.
When you transition out of your business, the sources of reinforcement change, but you are taking away the best part of what prompted all of that success — you.
The insight your organization gains from its data determines the likelihood you will prosper in the big data age. The data will not manage itself and requires a discipline known as data governance.
In many firms, marketing and sales suffer from the “great divide” phenomenon. It can lead to sales not adopting marketing programs and doing a poor job at executing marketing strategies.
Environmental, social and governance factors have become mainstream ideas that must be accounted for in business.
Phil Laboon, a serial entrepreneur and investor, who owns Eyeflow Internet Marketing, gets an offer every few weeks to join a company because of his expertise in marketing. Often, marketing wasn’t factored in and sales don’t materialize as expected.
Consumer-driven health plans have been increasing in popularity because they appear to be custom-made for this era of health insurance reform. Evidence shows, however, that essential medical services often will be curtailed if individuals have to pay an increasing amount of their own money. That’s where value-based insurance can help.
Managing the rising cost of prescription drugs is no easy task for any organization, and the trend is leaving many organizations looking for options.
People get caught up in the investment rate of returns and the stock market — none of that means anything if you lose half your money to the government because you died without a will or didn’t plan well and your family suffers.
Bankruptcy can be a lifeline to those trying to get out from under a mountain of debt, but it’s a point of frustration for the companies forced to move on without collecting. Here’s exceptions in the bankruptcy code and how companies can still find ways to collect funds they are owed.
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