Mitchel Joel: There’s no secret sauce to content marketing, but there are some trends

Editor’s note: Content Marketing World 2015, one of the premier events in content marketing, will take place Sept. 8-11 at the Cleveland Convention Center. Smart Business will profile three of the event’s leading speakers. This is part two. Mitch Joel, president of digital marketing agency Twist Image, noticed an emerging social media trend coming out […]

Pay attention to your physical, mental health

There are few topics more deserving to be written about regarding entrepreneurship than your physical and mental health. Business founders have to deal with the incredibly draining mental and physical toll of running a small business. One characteristic typical of a small business is that it tasks the founder too much for its success. Said […]

Stating your purpose: What are you living for and why?

Richard Branson and Oprah Winfrey both have purpose statements for their lives. The statements have nothing to do with business success or profits, and rightly so. They focus on things such as teaching others and having fun. The statements help them stay focused in their lives the same way a mission statement keeps a business […]