Why CFO-to-CFO relationships should be encouraged

Imagine the look on your CFO’s face when you tell him or her, “I want you to make sales calls on our most important customers.” Expect to see a look as though you grew two more heads and hear responses of, “Huh?” “You’re kidding” and “No way!” How often have you wasted sales professionals’ valuable […]

The branding process

Last year, the Ohio Chamber of Commerce embarked on a major project — creating a new image or brand. It was big and quite frankly undertaking a project like this was kind of scary.

Facing the choice to punish or reward employees’ unauthorized projects

Innovation is taking place in your company right now. Employees are finding novel ways to accomplish tasks, they’re exploring new market and product ideas, and creating and utilizing new technologies. And why not? You have been encouraging them to innovate, extolling them to invent the state of the art in your industry. You should be […]

Innovation: A hollow word that means a lot

This month, columnist John Myers covers an interesting subject — the idea that employees are driven to innovate for their own purposes. That they would spend their own time, or carve out company time, to create a product or service, or improve a process that ultimately benefits the company much more than the individual employee. […]

How core values drive business success

At the Akron-Canton Airport, we don’t get too fancy. This is a simple place. We are against complicated. Although there is a constant tug to move in that direction as we grow and add new air carriers, we feel strongly that remaining true to our core values will help to keep CAK a better way […]

Your reputation can be built and maintained by producing quality content

As the big tuna for a content development firm, I am often asked to craft thought leadership campaigns for our clientele. It is something we often practice since we believe it is critical for any good content development and brand development program. I am the CEO of my firm, so, as a thought leader I […]

Getting your company involved in charitable efforts will pay unforeseen dividends

For businesses, supporting philanthropy can be extremely beneficial to an organization for several reasons. Organizations dedicated to assisting a philanthropy are able to create a sense of community in the workplace, generate networking opportunities, market their organization and most importantly give back to the community. The nature of nonprofits and charities is to constantly look […]