Whatever sage advice you impart to someone, make it short and memorable

To me, it’s all the more valuable if a person passing along some advice puts it into a short, memorable phrase. This month’s Uniquely Cleveland focuses on the The Northern Ohio Italian American Foundation, its 20-year history and its philanthropy, including an annual gala, which this year will honor Tommy LiPuma. A Cleveland native and […]

EVA Air co-brands with well-known pop icon Hello Kitty with Houston-Taipei non-stops

When Taiwanese carrier EVA Air began its new nonstop flights in June from Houston to Taipei, that wasn’t the only thing new. In addition to the excitement of having yet another nonstop route in Houston, the route is serviced by an EVA Hello Kitty Jet. Sanrio, the official home of Hello Kitty and Friends and its partnership with EVA Air is a prime example of successful co-branding in a global market. The successful pop icon Hello Kitty, includes apparel, appliances, stationery, toys, plush stuffed animals and more.

Managing the team’s behaviors leading to the sale

Typically, when I am talking with company executives and they are frustrated with the company’s revenue, I hear tales of lost orders, poor sales pipelines and shrinking margins. It is always after the fact and by that I mean it’s after the month, quarter or year has ended. That begs the question, are there any […]