How to use these five powerful brand-building video strategies to share your message
Here are five simple ways to use video to build a brand.
Product Overview
Arguably the most famous product video is the “I’m a Mac, and I’m a PC” by Apple.
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Product overview videos don’t necessarily have to be technical and complicated. They can be used to spark interest for further product research. The “I’m a Mac, and I’m a PC” videos were more than just product videos; they were used as a foundation to increase brand awareness and helped define Apple’s unique brand vision.
Case Studies / Portfolio
If you had the choice of reading a 10-page PDF case study or watching a two-minute video on a company’s work for a past client, which one would you choose? The most convenient choice would be the video. Cisco estimates that by 2019, 80 percent of content consumed on the web will be video. This means that video will have higher engagement. Case studies don’t need to hibernate on your website, unleash them in the viral world of YouTube where they will have the potential to receive more views.
A visual case study in the form of video like this one by Fujitsu Global has received more than 3,000 views.
Content Marketing Supplement
If your content marketing strategy needs a boost in engagement, consider using video to create soundbites of your content. Your newsletter doesn’t need to be entirely text- and image-based, especially if you can create a video that summarizes the key points. If you spend time speaking at conferences and events, why not film the event? Raise repertoire with your customers by sharing videos of your speaking engagements.
If you create blog posts, share a quick video on your social media and link to the post. This will help create excitement and a desire to read your written post.
Lifestyle Videos
Lifestyle, or corporate videos like this one for Keller Williams help paint a picture for prospective employees.
The millennial generation is currently 54 million, or one third, of the workforce. Attracting the largest working generation will take more than an impressive company history or a high salary.
A survey by McCann World Group found that 90 percent of millennials valued connection and community as their greatest need. To attract this generation, a recruiting video is not just an empty expense, but an opportunity to connect with more candidates. CareerBuilder has found that job posts with videos received 12 percent more views and had an overall 34 percent greater application rate.
Zendesk’s company video is another example of creatively portraying a company’s culture.
Tell Your Brand Story
In recent years, brand storytelling has risen to the top of marketing strategy lists. Formal and professional, yet cold “About Us” pages no longer resonate with prospects. Videos portraying a unique company founding have become the expectation. Video styles can be informational like this company culture video by Apple.
Or lighthearted like this one by Oscar Meyer.
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With that said, company videos should not be like this one:
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Transitioning to Video
There is no question that company videos are no longer a luxury but a necessity. May inspiration, creativity, and passion drive your next video!
Tips for businesses to avoid litigation
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Bayernhof showcases everything from music boxes to secret passages
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Armor Correctional Health Service’s non-conventional approach to correctional health care pays off
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The Strait & Lamp Group educates to find the right personnel
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Needs dictate the response at The Center for Balanced Living
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