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EVA Air co-brands with well-known pop icon Hello Kitty with Houston-Taipei non-stops

When Taiwanese carrier EVA Air began its new nonstop flights in June from Houston to Taipei, that wasn’t the only thing new. In addition to the excitement of having yet another nonstop route in Houston, the route is serviced by an EVA Hello Kitty Jet. Sanrio, the official home of Hello Kitty and Friends and its partnership with EVA Air is a prime example of successful co-branding in a global market. The successful pop icon Hello Kitty, includes apparel, appliances, stationery, toys, plush stuffed animals and more.

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Shake it off

When you experience rejection you have two choices: Allow it to affect your confidence and self-worth, or “shake it off” and move on. Don’t let

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Start thinking creatively

Advertising Executive George Lois said, “Creativity can solve almost any problem.” The creative act, the defeat of habit by originality, overcomes everything. The only way

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