Sell the sizzle, not the steak!
Every customer wants to know the WIFFM — “What’s in it for me?” So make sure you are selling the sizzle and not the steak.
Three types of employee prospect every CEO must know for maximum staff engagement
It’s important to be involved in hiring because hiring the wrong person can often cost you hundreds of thousands of dollars in business or good staff driven away. To make matters worse, CEOs can get caught up in internal issues when they should be driving the business.
How gain share models put the control back with the member and provider
People feel that health insurance companies are just out to make money, and that providers are struggling and building more services, with the member caught in the middle. Mark Haegele, regional vice president of sales at HealthLink, shares how gain share models can help.
Stop waiting for a call back!
Stop waiting for a call back!
Are you currently waiting for a return phone call or response to an email? Starting today, stop putting yourself in that position. When follow-up is required, you have to control it.
What entrepreneurs didn’t learn in college about success
Believe in your success on the good days and the bad, and you’ll be that much closer to realizing your business goals. Textbooks can only go so far in your real-world business education. If you have the right amount of passion and persistence (meaning you are overflowing with both) and you refuse to back down regardless of the rejections, disappointments and failures, success is waiting with a big smile on the other side.
Five things every leader should stop doing
No doubt, you’re probably considering what you can do to become a more effective leader. Sometimes creating change isn’t about adopting new habits but dropping certain ones that you shouldn’t be doing in the first place.
Problem: ‘I’m not creative’ Solution: Believe you can be
Manage the creative momentum. While collective brainstorming and discussion can be fun while yielding group bonding, the more important takeaway is that the process has helped participants get out of their own way to grab and distill the best ideas that are out there. Having too many ideas can be its own problem, so it’s important to deduce and connect the best ones.
Monday Morning or Monday Moaning?
Mondays can be a positive or a negative start to the work week.
Risks a company runs if it doesn’t have a social media policy
A social media policy should encourage positive behaviors. It should encourage employees to use social media more effectively and to engage in conversations about their company’s products, services and other topical issues facing their industry.
Five reasons to invest in wellness that put it in perspective
Wellness programs require a leap of faith: the positive effects aren’t as obvious as they are for other programs. However, most executives would agree that increased productivity, better attendance and stronger company culture are all worth the investment.