Capturing more prospects by aligning sales and marketing

Today, B2C and B2B buyers are more educated about the products available in the market. They’re conducting the majority of their research and buying process online. Traditional outbound sales strategies do not work like they used to and salespeople have experienced a decrease in sales leads because of the change in buyer behavior. Marketing efforts, […]

The business case for diversity and inclusion

While the importance of a diverse and inclusive workforce is probably discussed more now than at any other time, awareness doesn’t always result in change. Action starts with resources and a commitment from leadership at the top. And when done right, it’s a wise move and an incredibly worthwhile investment. So why is moving the […]

Steve Wozniak's mom saves the day

Most people know of an introverted Steve Wozniak, the technical partner of Steve Jobs who co-founded Apple Computer. What most of us don’t know is that Wozniak had an early penchant for electronics and how the components all worked together. He would often disassemble radios and televisions just to put them back together with fewer […]

Jes Pedersen helped take the fear out of change at Webcor Builders

Jes Pedersen was five years away from becoming president and CEO at Webcor Builders when the company found itself at a critical point in its history. After years of taking on nothing but private construction projects including office buildings, hotels and residential units, the sector began to dry up in 2007. Things had changed and the company needed to adapt quickly in order to survive.