A social media policy should encourage positive behaviors. It should encourage employees to use social media more effectively and to engage in conversations about their company’s products, services and other topical issues facing their industry.
Wellness programs require a leap of faith: the positive effects aren’t as obvious as they are for other programs. However, most executives would agree that increased productivity, better attendance and stronger company culture are all worth the investment.
Converting negative worker stress into positive results
They say it isn’t happy people who are thankful but thankful people who are happy, so why not apply that to your career? With Thanksgiving
Moving from individual contributor to manager can be both rewarding and challenging. Many employees have not been given the tools they need to manage successfully and deal with employees’ challenges. The SHIFT Process™ is one way a new manager can plot a roadmap for helping employees (and their own career) to be more successful.
In other words, they now felt they will be working hard but not getting fully compensated for it. If you are not careful, you could use that as a reason to cut corners and not perform at a high level because the customer did not pay full price.
Here are five simple ways to use video to build a brand.
Product Overview
Arguably the most famous product video is the “I’m a Mac, and I’m a PC” by Apple.
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Product overview videos don’t necessarily have to be technical and complicated. They can be used to spark interest for further product research. The “I’m a Mac, and I’m a PC” videos were more than just product videos; they were used as a foundation to increase brand awareness and helped define Apple’s unique brand vision.
Case Studies / Portfolio
If you had the choice of reading a 10-page PDF case study or watching a two-minute video on a company’s work for a past client, which one would you choose? The most convenient choice would be the video. Cisco estimates that by 2019, 80 percent of content consumed on the web will be video. This means that video will have higher engagement. Case studies don’t need to hibernate on your website, unleash them in the viral world of YouTube where they will have the potential to receive more views.
A visual case study in the form of video like this one by Fujitsu Global has received more than 3,000 views.
Content Marketing Supplement
If your content marketing strategy needs a boost in engagement, consider using video to create soundbites of your content. Your newsletter doesn’t need to be entirely text- and image-based, especially if you can create a video that summarizes the key points. If you spend time speaking at conferences and events, why not film the event? Raise repertoire with your customers by sharing videos of your speaking engagements.
If you create blog posts, share a quick video on your social media and link to the post. This will help create excitement and a desire to read your written post.
Lifestyle Videos
Lifestyle, or corporate videos like this one for Keller Williams help paint a picture for prospective employees.
The millennial generation is currently 54 million, or one third, of the workforce. Attracting the largest working generation will take more than an impressive company history or a high salary.
A survey by McCann World Group found that 90 percent of millennials valued connection and community as their greatest need. To attract this generation, a recruiting video is not just an empty expense, but an opportunity to connect with more candidates. CareerBuilder has found that job posts with videos received 12 percent more views and had an overall 34 percent greater application rate.
Zendesk’s company video is another example of creatively portraying a company’s culture.
Tell Your Brand Story
In recent years, brand storytelling has risen to the top of marketing strategy lists. Formal and professional, yet cold “About Us” pages no longer resonate with prospects. Videos portraying a unique company founding have become the expectation. Video styles can be informational like this company culture video by Apple.
Or lighthearted like this one by Oscar Meyer.
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With that said, company videos should not be like this one:
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Transitioning to Video
There is no question that company videos are no longer a luxury but a necessity. May inspiration, creativity, and passion drive your next video!
Happy customers, vendors and business partners don’t sue companies. Where a customer or business partner has the ability to contact a company and resolve an issue, litigation rarely occurs.
The Bayernhof Museum is as much about the unusualness of its former owner, Charles B. Brown III, as his 19,000-square-foot home. With hidden doors and secret passages, and large collection of music boxes and other automatic musical instruments, there’s something to be discovered around every turn.
Entertaining, inspiring and educating Central Ohioans, BalletMet engages 100,000 people annually — in the theatre, the studio and in the classroom.
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