Giving your customers fewer options is sometimes better

Adding another SKU, introducing new products, or providing consumers with multiple ways to configure something may not help you achieve your goals. There is no easy answer, but as usual, focus on the objective, conduct your research, and if you get the balance right, you will be rewarded.

Running a business is a team game — or is it?

Psychological safety is not about being nice all the time or avoiding disagreement. Create a space where team members feel frees to quote Edmondson: “Candor is hard, but non-candor is harder.” 

Finding growth in a challenging market

We’ll look back on the last year or two as a time when numerous companies and innovations were undervalued. These are difficult times but also exciting ones, and embracing that challenge can make all the difference.

How Jorge Garcia-Zuazaga expands Apex Dermatology with a focus on efficient care

When Jorge Garcia-Zuazaga, MD, MBA, FAAD, FACMS, founded Apex Dermatology and Skin Surgery Center in 2011, he never imagined opening more than a dozen locations within the next dozen years, or cutting the ribbon in front of his brand-new headquarters. He didn’t set out with grand visions of growth, but rather, a goal to improve […]