How the company you keep drives leadership, growth and success

While thousands of CEOs will say that being part of a CEO peer advisory group has transformed their lives and their companies, too few of them ever join one. Leo Bottary, vice president of peer influence for Vistage, explains how participating in a peer group can benefit executives.

Project REBUILD repairs homes, lives of young people in the Canton region

Trust is a key component in changing the life of someone who has experienced tough times, says Joanna James, executive director at YouthBuild Canton/Project REBUILD Inc. Through YouthBuild USA’s Green Initiatives Program, out-of-work and out-of-school young adults learn construction and job skills while earning their high school diplomas or equivalent degrees. These are students who […]

Use inbound marketing to become a trusted source of information

To successfully market and sell your products and/or services, your business must be “at the ready” at your target audience’s convenience. Buyers want to get better educated before making a purchasing decision, so companies must take a more consultative and interactive approach to their web marketing.

Contests, sweepstakes provide fun opportunities for customer engagement

Contests and sweepstakes can boost customer engagement, but there are important details to consider before the games begin. Kegler Brown’s Christy A. Prince shares how to engage customers and build momentum with contests, sweepstakes and social media promotions that are in compliance with laws and regulations.

The sharing of ideas with your team must be a two-way street

In most successful companies, innovation and ideas come from their valued customers. For this to be the case, ideas must be brought into the company from the people that have the greatest amount of contact with customers. Many may think that only the sales force does this. Although this is true to an extent, the […]