Use inbound marketing to become a trusted source of information
To successfully market and sell your products and/or services, your business must be “at the ready” at your target audience’s convenience. Buyers want to get better educated before making a purchasing decision, so companies must take a more consultative and interactive approach to their web marketing.
Contests, sweepstakes provide fun opportunities for customer engagement
Contests and sweepstakes can boost customer engagement, but there are important details to consider before the games begin. Kegler Brown’s Christy A. Prince shares how to engage customers and build momentum with contests, sweepstakes and social media promotions that are in compliance with laws and regulations.
The sharing of ideas with your team must be a two-way street
In most successful companies, innovation and ideas come from their valued customers. For this to be the case, ideas must be brought into the company from the people that have the greatest amount of contact with customers. Many may think that only the sales force does this. Although this is true to an extent, the […]
Before you sign a contract, take time to understand indemnification clauses
Indemnification or ‘hold harmless’ clauses have become universal in the business world. Brouse McDowell’s Isabelle Bibet-Kalinyak explains the purpose and importance of these technical provisions.
How to keep your business on track with annual financial checkups
The market and the businesses operating in it are in a state of constant flux. Keeping up with these changes requires forecasts and budgets. Clarus Partners’ Michael Stevenson discusses the role of annual financial checkups and how to conduct them to stay on top of market realities and company goals.
Why the time you take to refresh each day is so valuable
Forgive me if you’ve heard this story before, but I have a twist on its lesson. There is a legendary story of a lumberjack contest between two men. The first man in the contest was your stereotypical lumberjack — young, muscle-bound, bearded, clad in plaid weighing in at 250 pounds and standing 6 feet 5 […]
How fitness trackers can motivate employees to be more active
Incorporating fitness trackers into a wellness program is a good way to create a long-term culture of health within an organization. Veronica Hawkins of Medical Mutual discusses the benefits, how to encourage participation and why many workers have already embraced devices as part of their daily physical activity.
Businesses will see nearly half a penny per kilowatt-hour increase this month
Most electricity users that entered into contracts before September 2015 will see an increase up to half a penny per kilowatt-hour (kWh) on their July bill. That can mean tens of thousands of dollars in additional charges to large users and have significant impact on any operating budget. “Every million kilowatt hours will cost around […]
Estate planning 101: Stop and think about the pieces
Many people don’t understand that when it comes to transferring property after death a will does not cover all assets. When designing someone’s estate plan, it’s critical to look at the different types of property so the decedent’s intentions will be carried out correctly. Mary Jo ‘MJ’ Baum, an attorney at Semanoff Ormsby Greenberg & Torchia, LLC, explains.
Why you must always learn from your mistakes
Unlike many baby boomers, I have had a number of careers. I think I am on my sixth or seventh. Most people in my generation have had two to three jobs in their lifetimes. This next generation is expected to have six to seven, with at least three career shifts before they graduate into their […]