There from the beginning, Content Marketing World veteran still inspired by event

AJ Huisman has either attended or spoken at Content Marketing World since 2011. The founder of Y Content, a B2B content marketing consultancy company, is again speaking at the event, with his talk, “How to turn highly billable professionals into extremely productive content marketing rock stars that get bottom-line results.” Huisman spoke with Smart Business […]

Five reasons why today’s businesses are woefully unprepared to face real change

As we look to the future, we see the prospect of massive technologic change in several areas. These would be transportation (safer automated vehicles with a 96 percent usage rate rather than a 96 percent parking rate), energy use (distributed solar and wind energy, supplemented by accessible, reliable and long storage), health care (self-healing and […]

Is what’s urgent really what’s most important?

Everyone is working harder than ever, often for the same or less money. At least, that’s what I hear from many of my colleagues. This certainly is the case in supply chain management where time quite literally is money. Therefore time management may be one of the most important skillsets a senior leader can address […]

Millennials bring challenges, but also opportunity to your business

Earlier this year, Pew Research reported a huge change for the future of business that you may not have noticed. As of April 2016, millennials overtook baby boomers as the largest generation in the workforce. It’s a development that will change the way we lead and manage our companies for years to come. Are we […]

Flywheel Sports seeks to change our perception of getting fit

As Flywheel Sports prepares to open its third indoor cycling and barre studio in the Bay Area this fall, Tamara Odinec is finding it hard to contain her excitement about the New York-based company’s growth potential. “The sky is the limit for us,” says Odinec, the company’s chief marketing officer. “Our revenue is up 50 […]

How a no-nonsense approach gets the job done

When I first started my company, I couldn’t focus on my fears—I had to stay focused on results in order to get the business off the ground. I was passionate, persistent, and results-oriented and eventually it paid off. We’ve come a long way since our creation in 2010, but that same mindset continues to inform […]

How to choose the right CFO for your company

The ability to nurture and build relationships is critical for today’s CFOs, says Larry Ormsby, a partner at ON Partners. In businesses that are characterized by rapid growth, Ormsby says, the seemingly perpetual onboarding of new employees and either Wall Street or Private Equity financing means relationships need to be established quickly so trust and cohesiveness can be formed.