Creating unforgettable experiences that set your brand apart, deliver results

Events offer a chance for brands to engage consumers with one-on-one, face-to-face marketing, which means there’s more time to get the brand in consumers’ hands and create a dialogue. Event Marketing Strategies’ Jeff Milgrom shares what you need to know about experiential marketing tactics and event marketing strategies that create brand awareness.

Drafting employment, noncompete agreements to weather legal challenges

As quality employees become harder to find, employment and noncompete agreements are increasingly prudent for senior executives or key employees. Suzanne L. DeWalt of Sherrard, German & Kelly, P.C. discusses drafting employment and noncompete agreements that withstand legal scrutiny.

Judy's Jungle — A realistic fiberglass zoo arises in parking lot

CAN YOU HEAR ME ROAR? Judy’s Jungle: A collection of fiberglass animals makes realistic zoo in Mentor Down in the wilds of Mentor, Ohio, there lies a jungle like no other. It’s not an asphalt jungle, but more of a fiberglass one. It’s Judy’s Jungle, and it’s along the parking lot of MT Heat Treat […]

If employees innovate a product or service, does it matter if it was approved or not?

When I was editing our magazine’s Uniquely Cleveland about a “jungle” of fiberglass animals that a Mentor company set up in its parking lot, it reminded me how probably every leader probably has a pet project. The leader who had the menagerie took the whimsical route, providing an escape from reality for company employees and visitors.