Get found online with YouTube SEO
Instead of going into all the reasons why your company should be on YouTube or partake in video marketing, I will explain the basics of how to get your video found with YouTube SEO.
The real cost of the ‘do-it-yourself’ PR epidemic
One major mistake that businesses often make is allowing unqualified individuals to execute their company’s public relations.
I’m from corporate and I’m here to help
John Strahm, president and CEO of Eastway Behavioral Healthcare, told me the phrase “I’m from corporate and I’m here to help” is one of the world’s three biggest lies. Like all good jokes, there is an element of truth to it.
Congress has permanently extended a number of popular tax breaks
For many years, business tax planning has been a frustrating exercise as a number of popular tax breaks commonly known as “extenders” would expire, only to be retroactively extended in December of the subsequent year. Businesses would go the entire year not knowing whether Congress would extend these tax breaks or not. As you can […]
Why being part of a CEO support group is so valuable
“The wise man doesn’t give the right answers, he poses the right questions.” —Claude Levi-Strauss, businessman I have to admit that I am “late to the party.” While running a small, entrepreneurial yacht company, an international resort company and a Silicon Valley technology services company, I was an independent, go-it-alone, must-know-the-answers CEO. Looking back, I’m […]
How to Recreate Silicon Valley: A culture that forgives failure
Everybody loves a winner! Unfortunately, even in Silicon Valley there are many more failures than winners. Over the decades, a few of the winners have made thousands of founders, employees and investors billions of dollars. What we’ve learned from the winners is that they were willing to take risks and perhaps lose everything in the […]
How stop-loss insurance can reduce the risk involved in self-funding
As more businesses look at self-funding as a way to control their health care costs, it’s not uncommon for stop-loss insurance to be part of the discussion. Medical Mutual’s Amber Hulme explains why stop-loss insurance could be a valuable tool and what types of contract decisions could make a big difference in the long term.
How to conduct a year-end review of your business technology performance
As you plan for 2017, and your upcoming technology needs, you should conduct an end-of-year review of your current business technology performance, says Paul Sems of Blue Technologies. This provides context, so you won’t feel so unsure when developing your future technology road map.
Business owners shouldn’t try to do it all. Fortunately, there’s help.
For small and midsized business owners, the pace of business is often frantic. That means payroll, benefits administration and HR end up getting shuffled to the back of the line or given to someone without experience. Sequent’s William F. Hutter lays out how to better manage these responsibilities.
Elisa Steele helps customers maximize technology without losing the personal touch
It was at a neighborhood ice cream parlor that Elisa Steele first discovered the power of a great customer experience. As she moved into her professional career, that passion to delight customers only burned brighter.