Experiential marketing in health care: The new frontier in advertising, today
As companies prepare marketing budgets and strategies, they should look at consumer trends to develop a solution to maximize marketing ROI and explore new strategies, especially experiential marketing. The health care industry is no exception. Maggie Ellison of Event Marketing Strategies shares how experiential marketing fits in with health care advertising goals.
How to complete your employee health coverage forms for the IRS
Last year, many organizations had to figure out the new rules for submitting information about their employee health coverage to the IRS. It’s that time of year again, and while the overall process is very similar some aspects have been adjusted since last year. Here’s what employers can expect, according to Amber Hulme of Medical Mutual.
Are you maintaining and destroying the right documents?
Document retention is playing a bigger role in businesses today. Companies need to remove old documents when they’ve reached end-of-life, while making sure the most recent versions are always there. Find out how technology can help from Blue Technologies’ Nano Zegarra.
The digital transformation in retail means broad, continuous change
The digital transformation is perpetually reshaping how retailers think about their business and their supply chain, so it has to remain top of mind. Sequent’s Beth Thomas shares what retailers must do to keep pace with consumer expectations.
Six things every company should do at year’s end
The end of the year is a natural time for planning, review, budgeting and forecasting. Michael Stevenson, managing partner at Clarus Partners, discusses what businesses can do to prepare for the coming year.
21 organizations demonstrate the keys to longevity
21 organizations in the Pittsburgh region share how they adapt to changing times and explain how culture factors into their business longevity.
Leaders work hard to engage, develop their workforce
When you foster a sense of family with your team, they understand they’re not on their own and will feel confident to bring their best to work.
Is your organization overlooking your risk for a pollution claim?
Chris Zito, president of Zito Insurance Agency, Inc., talks about environmental risks and coverage that is available as protection.
The basics of OSHA/PERRP reporting
The fundamentals of maintaining OSHA/PERRP reporting records and the approaching deadlines for posting, tips from CompManagement’s Cassy Taylor.
Nurses are in high demand. Here’s how to become one.
Vivian Yates, Ph.D., dean of the Division of Nursing Education at Cuyahoga Community College, discusses the nursing profession and what those interested in this career field must do to get their start.