What’s your six words?

Larry Smith’s Six-Word Memoirs® started as a one-month contest that turned into a national movement that gets to the essence of anything. Get to know Smith, who came to Columbus in 2015 and piloted Six in the City in his new hometown, in our enhanced digital edition of Smart Business Columbus.

When is no deal the best deal?

Sometimes no deal is the best deal — although it can be difficult to accept, given all the time and investment you made with nothing fully accomplished. Here are five keys to help determine if it is time to “walk away” from a deal.

Reputation and the middle-market firm

Reputation is one of your most important assets. Accountants label reputation as the most intangible of intangible assets. This doesn’t mean that the concept isn’t important, but rather that it’s challenging to measure and assess.

Dream big

Reach far beyond what you believe is realistically possible.

Digital marketing can really work…

Many small businesses start off creating a social media presence or doing search engine optimization without a strategy, goals and measurements to support the investment decisions along the way. As a result, I hear business owners often say, “Does it really work?”