A quality call

How to ensure quality customer service for inbound callers

10 tips on branding

Focus on what your business achieves for its customers. Your brand is no good to you if it isn’t delivering what customers want.   Take ownership of your brand. Pay attention to customers’ needs, but you should still control what you want your brand to mean to them.   Be honest. If you don’t believe […]

In tune

The Cleveland Pops Orchestra is hoping to strike a chord with audiences by redeveloping its brand

Eight rules for management

Rebecca A. Morgan, president of Fulcrum ConsultingWorks, has been observing manufacturing operations for more than 15 years and has come up with eight rules for manufacturers, which can also apply to any company. 1. Obliterate false divisions. Unlock the doors between the production areas and the front office, and keep them open. 2. Create seamless […]