Five strategies from Fay Sharpe on licensing

If your company has created an innovative product or service, you may have considered licensing it. Licensing your technology can provide new opportunities for a company — if you find the right partner. “If you’re not in the business of making the product, if you are what is called a non-practicing entity, you have to […]

Blogospheric pressure: Watch your step with CEO blogs

A growing number of business executives are taking to blogging, and with good reason. The benefits of well-executed CEO blogs are significant and vast. But blogging from the C-suite has plenty of pitfalls, too, particularly legal ones. So it’s essential to plan strategically to make sure your digital journal exploits the power of the form […]

Special Report Legal: Karen Lefton

Two points that CEO bloggers should keep foremost in mind are, first, never underestimate how many different groups of people may read what you write, and second, despite the blog form’s outwardly ephemeral nature, everything you post is almost certain to be permanently accessible online, whether you want it to be or not. Below are […]

Video game industry looks for new plan to reach players

SAN FRANCISCO – Mon Mar 5: The $64 billion global video games industry, shaken up by the likes of Zynga in recent years, may be on the verge of another identity crisis. Hardware and software sales for consoles keep dropping, market-leading Activision Blizzard, which makes the “Call of Duty” and “World of Warcraft” mega franchises […]

How Jo Kirchner uses feedback to adapt and innovate at Primrose Schools

As a working mother of two, Jo Kirchner identified with the growth goals of the founders of Primrose Schools — shifting their half-day preschools to full-day child care facilities that offered high-quality preschool. “They were really seeing a shift with professional working women who needed to go back to work and were looking for quality […]