The case for humor
How humor can be beneficial to creating memorable marketing
How to manage your company’s health insurance plan in an uncertain industry
Danone Simpson, Montage Insurance Solutions
Five strategies from Fay Sharpe on patent law changes
Eric Highman, Joe Dreher, Tim Nauman, Fay Sharpe
How to improve medication quality and reduce errors and costs
Chronis Manolis, UPMC Health Plan
How heightened awareness and new legislation will impact fiduciary responsibilities
Andrew Gracan, First Commonwealth Financial Advisors
Diligence required to improve company value
Scott L. Fields, BKD, LLP
How naturally occurring nutrients can provide better benefits than supplements
Joshua Trentine, President, Overload Fitness
How Post-Up Stand trains its employees to deliver top-notch service
Post-Up Stand goes above and beyond what customers expect
The happy and effective executive
As an executive, your overall well-being consists of your effectiveness combined with your happiness. Effectiveness means that you are able to produce desired results; happiness means that you are in a state of well-being and contentment. Most executives spend a good amount of their time worrying about effectiveness. They set tough goals and push hard […]
The art of buzz: Reasons people talk about products and services and the best ways to seed discussions
Emanuel Rosen is the author of the national bestseller “The Anatomy of Buzz” (Doubleday, 2000) and “The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing” (Doubleday, 2009). Prior to writing these books, he was vice president of marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. […]