The growth of Butterball Farms has
been no accident. Mark Peters, president, utilizes a business model that
focused on depth of people and talent.
When Peters took control of the company, he began to bring people of talent on
board who understood the value of quality and initiative. He lets his team do
what it does best. Peters surrounds himself with leaders who can achieve
growth. His leadership team participates
in two one-week strategic workshops
each year focusing on two- to five-year
planning.
Peters has vision to see possibilities
and courage to act when they arise.
When a business that makes specialized
and patented parts for Butterball Farms’
manufacturing lines came on the market, he immediately worked with his
leadership team to purchase the business and TAS Solutions became a sister
affiliate of Butterball.
Peters also looks for global opportunities. He and his team researched a family-owned butter manufacturing plant in
Canada, and now, the Stirling Creamery
is a partner company providing beautiful
commercial and retail butter in Canada.
The plan for future growth is to continue
to think globally while acting locally.
Partnerships and initiatives with national and international companies are a
main focus of the strategic plan.
Peters has also helped implement a
wellness program that builds incentives
for employees to stop smoking, lower
their weight and blood pressure, and
begin exercising. An amazing 96 percent
of employees began the program, and a
year later, 91 percent are still in it.
HOW TO REACH: Butterball Farms Inc., www.butterballfarms.com