General Manager Jeff Brock and his team at The Loth Co. take a straight-forward approach to innovation: how is technology being used? And based on what they’ve found, Loth invested in a resource center for its team and clients.
“Our resource center was an investment in our philosophy around innovation,” says Brock. “It is dedicated to providing knowledge, products and services centered around technology and its impact on space. There is not another company in the market that addresses these issues the way Loth does.”
Brock was named one of 2010 Smart Leader honorees by Smart Business and Blue Technologies. We asked him about how he faces – and overcomes – challenges, as well as how Loth gives back to the community.
Give us an example of a business challenge you and/or your organization faced, as well as how you overcame it.
Most recently would be our purchase of the Thomas W Ruff Co. When merging to organizations Culture is always challenge. We created a market survey that gave us a great deal of strategic knowledge around our past and more importantly our future. This information afforded us the opportunity to re-think our brand and create a new regional strategy. One culture, one brand: Loth.
