In praise of charity
Kudos on your great story (“Do Something”) in the latest SBN (August 2000).
The more you publish companies’ charitable acts — your Pillar Awards program is another good example — the more everyone’s consciousness will be raised about the importance of giving back to the community. Bravo!
Thank you very much for the great story on my client, Hallrich (speaking of folks who give generously to their communities). The client is thrilled, and so am I. The author really captured some of the “feel” of this company. She did a superb job!
Kathy Baker, President
The Write Choice
Akron
Deregulation skepticism
I just finished reading your article, “Cutting costs” (SBN, August 2000).
We keep hearing about how we are going to save money with deregulation. We have already been told that we (consumers) are going to pay the cost of the loss generation. Loss generation is the high cost of electric companies buying off the grid when supplies get low. Will we also be buying off the grid? In San Diego, their bills have doubled and tripled because of deregulation.
Have we not learned from our long distance phone bills? If you find toilet paper for 99 cents a four-pack, wow, what a deal. But when you go to check out, the tax alone on that toilet paper is $3. Is it still a good deal?
On my phone bills, I can spot a mistake. How will I on my electric bills? In one month, I had three mistakes on my phone bill due to computer errors (and) it has taken months to rectify.
How many times have we been told we will benefit? Our governing bodies do not work or do anything to benefit us — only them. I would like to know how this latest fiasco will benefit them. I am very concerned about this issue.
“If we do not learn from the past we are condemned to repeat the past.” (Abe Lincoln)
Terri Tomazin
president
Edinburg Fixture & Machine
Rootstown
Muzak to our ears
While reading the article “Banishing the wait” by Lynne Thompson (SBN, July 2000), I was glad to see that she recognized Muzak as the leader in the background music industry.
However I believe the impression she created is not correct. When Muzak first started in 1926, it was placed in the new invention known as an elevator to calm the fears of those riding in the elevator. Hence the term elevator music.
One thing we have learned in the past seven decades is that music in all its incarnations is wondrous and wild. When harnessed properly, it can be a persuasive tool. Our art is to capture the emotional power of music and put it to work for business.
Our audio architects program over sixty channels of commercial-free music that create experiences that aren’t just heard, they’re felt.
To hear the new Muzak, go to www.muzak.com or call your local Muzak office.
Ellen K. Bahl
General manager, Muzak
Canton
