Learning first

Q. How do you entrust customers to represent your company?

If our goal is to produce the very best solution for the field — not just for one [customer] — then we shouldn’t be afraid, whatever our customers say, good and bad and ugly. That brutal honesty, in the end, truly establishes [us] as honest and as a company they can trust.

Many companies pay others to test their product to find out what’s working, what’s not working. Here we have free advice from our customers. Isn’t that a benefit?

We [have a] win-win-win philosophy. As a business, we have to win so we can sustain our business. But at the same time, we also want our customer to win. That means the customer has to get the true value out of this. But that’s not enough. We have to have a third win. That third win is working together as a partner building this learning community, so together we actually can make a contribution to the entire field.

It is one thing to make a business. It is another thing [to have] your customers like you. But the best is [if] you can say we made a difference for this whole field.

How to reach: KIT Solutions LLC, (412) 366-7188 or www.kitsolutions.net